Every visitor asks the same things: where to start, when the next tour is, where the café is. Now the answers are on their own phone, in their own language.
A museum, a heritage site, a zoo, an aquarium or a theme park welcomes people who have come to see something, often from far away and often only once. They all ask the same things: where the tour starts, when the feeding is, whether a pushchair can go in, where the lockers are, which exit leads to the car park. Today those answers sit on a map at the entrance, on signs and with a busy ticket desk. ToRun's AI assistant puts them on each visitor's own phone.
Available now. Try it on your phone with your own venue's information. Last reviewed: November 2026
Spot · Entrance hall
When is the next guided tour in English?
Today at 11:00 and 15:00, starting at the information desk in this hall. Places are limited; sign up at the desk.
Can I take a pushchair into the exhibition halls?
Yes, all halls are step-free and the lift is to the left of the cloakroom. Pushchairs can also be left at the cloakroom free of charge.
Why a museum or attraction is one of the best places for it
Visitors from everywhere
Tourists ask in their own language and get the answer in it, even when your labels and leaflets are written in another.
One visit, a lot to see
Most visitors come once, with limited time. The questions come in the first minutes: where to start, what not to miss, when the next tour is.
A programme that changes every day
Tours, shows, feeding times, temporary exhibitions, a hall closed for works. When the document is updated, the answer changes with it.
A large site
Halls, wings, zones, trails and gardens. With a code at each spot, the answer starts from where the visitor is standing.
A question from the entrance, a hall or the far end of the park
Each spot has its own code, so the assistant knows where the visitor is standing. The answers come from the visitor guide, opening hours, the day's programme, accessibility information and the rules the venue uploads.
Illustrative examples. Answers are generated from the information the venue uploads; when the documents have no answer, the assistant says so and the question goes to the report.
Four sides of the venue, four different gains
The same setup gives each part of the venue something different: the visitor gets an answer without a queue, visitor services get time back at busy hours, operations hears about a fault from the visitor who saw it, and management sees what visitors asked for and did not find.
Get an answer where they stand
From the entrance, a hall or the far end of the park, in their own language, typed or spoken. The page asks for no name and no ticket number, and nothing needs to be installed.
Spend their time on the visitors who need a person
Questions about hours, places and the programme are answered where they come up. The desk keeps what only people can do: a group booking, a complaint, a visitor who needs help.
Hear about a fault from the visitor who saw it
“The lift to the upper gallery has stopped” or “the toilets by the playground are out of order” reaches the panel with its spot and time, and by e-mail. If nobody picks it up within the set time, it moves up to the next person in charge.
Sees what visitors looked for
What visitors asked for and did not find is collected in its own list: lockers, a picnic area, a tour in their language. Measured demand for the next service, not a guess.
In the places where visitors actually ask
A print-ready poster comes out of the system for each spot; the codes can also be printed on existing signs and directory boards.
At the end of the season, you know what your visitors were looking for
The report is made of questions: what was asked, at which spot, when, in which language, and whether it was found.
Most-asked topics
Asked for, not found
Questions per hour, an average day
Busiest spot: the entrance hall · Busiest hour: 11:00–12:00Languages of the questions
English 34% · German 14% · French 12% · Spanish 10% · Chinese 8% · Other 22%Illustrative report. The real figures come from your own visitors' questions.
Signs and maps
The spots where visitors ask most for directions show where the map and the signs are not doing their job.
Programme and tours
The questions about tours and shows show which times and which languages are in demand. The asked-for-but-not-found list downloads as Excel or CSV.
Languages for leaflets and labels
The languages of the questions show which languages your leaflets, labels and tours need next.
How it fits your season
- Before openingYou upload the visitor guide and map, opening hours, the programme of tours, shows and feeding times, accessibility information and house rules, as Word, PDF, Excel or PowerPoint; no special format. You pick the spots and print a poster for each. The page goes live with your name, logo and colour, and the people you choose get panel access.
- Every dayVisitors scan, ask and read. When a tour time changes, a hall closes or a temporary exhibition opens, the document is updated and the answers follow. Fault reports reach the panel and e-mail straight away, and the day's questions and the not-found list can be followed in the panel.
- Season by seasonThe demand report is in the panel, and the asked-for-but-not-found list downloads as Excel or CSV: input for the programme, the signs and the next service. The spots and codes stay where they are; what changes is the content you upload.
Museums and heritage sites
Priced by annual visitors. Up to 3,000,000€196 a month
2,000 answers a month included
See all venue pricesThree principles
No paid answers
No tenant or exhibitor can pay to be put first; the order of an answer cannot be bought.
It doesn't make things up
The assistant is set up to answer only from the venue's own documents and website. When there is no answer, it says so, and the question goes to the asked-but-not-found list.
No identity required
No account, no form, no name or phone number. The visitor scans the code and asks.
We collect questions, not people
The record is made of the question: what was asked, at which spot, when, in which language, and whether an answer was found. The venue sees what its visitors are looking for without knowing who they are.
Minimal data
Visitors are never asked for an account, a name, a phone number, an e-mail address or an ID number. The page asks for neither location nor camera permission.
Recordings are not kept
A spoken question is turned into text, and the recording is not stored.
No profiles
Question records contain no identity, IP address or device information, and no tracking cookies are used. The browser holds a temporary session key that keeps that visit's conversation going and is deleted when the tab closes; only if a venue turns on its optional daily question limit per device does it also keep a random key for 24 hours, used for that limit alone.
Your data stays yours
Only the people you authorise can see it. It is not sold and not used for marketing.
Roles set by contract
The venue is the data controller and ToRun is the data processor. Our Data Processing Agreement is published.
Read the Data Processing AgreementHosted in the EU
Hosting is in the European Union (Germany). When the contract ends, data is returned or deleted as you choose; the sub-processors are listed in the agreement.
Protected against misuse
Automatic bot verification and a per-visit question limit; answers and fault reports pass automatic content checks.
Frequently asked
Can visitors buy tickets through it?
No. It is not connected to your ticketing or booking systems. It tells visitors how and where to buy and book, from your documents; the sale itself stays with your own channels.
Does it replace our audio guide or guided tours?
No. It answers practical questions about the visit from your documents: where, when and how. The audio guide, the tours and the people who give them stay as they are.
Do we need to translate our documents?
No. You upload your documents in the language you work in; someone who asks in another language gets the answer in theirs.
Does it show waiting times, or which ride or hall is closed right now?
Not by itself: it is not connected to your ride, queue or ticketing systems. When your team updates the document, for example that a hall is closed today, the answers change with it.
What happens when the answer is not in our documents?
The assistant says it does not have that information instead of guessing, and the question goes to the asked-but-not-found list in your panel. That list shows which information is missing, and it downloads as Excel or CSV.
What does a venue need to provide to start?
Mostly documents you already have: store, unit or exhibitor lists, floor details, opening hours, services and rules, as Word, PDF, Excel or PowerPoint. You pick the spots, and a print-ready poster with its own QR code comes out of the system for each one.
Can visitors speak instead of typing?
Yes. They hold the microphone button and speak, up to 30 seconds per press. The spoken question is turned into text, the recording is not kept, and the answer arrives in writing.
Can we get a surprise bill?
No. The number of questions is set in the contract and usage is visible in the panel at any time; when the number runs out, no extra charge is made without your approval.
Is the AI trained on our data?
No. The AI is not trained on your data; the documents are read at the moment a question is asked. That is why an update to a document shows up in the answers.
Let's set it up at your museum or attraction
We start with a short setup on a limited number of spots, together with your team: we handle the setup and configuration, you provide the documents, and at the end we read the report of what visitors were looking for together. Scope, duration and terms are agreed in a meeting.
Before we meet: we can build a trial page from the public information on your website, so you can try the assistant on your own phone with your own venue's information.