Every visitor asks the same things: where to start, when the next tour is, where the café is. Now the answers are on their own phone, in their own language.
A museum, a heritage site, a zoo, an aquarium or a theme park welcomes people who have come to see something, often from far away and often only once. They all ask the same things: where the tour starts, when the feeding is, whether a stroller can go in, where the lockers are, which exit leads to the parking lot. Today those answers sit on a map at the entrance, on signs and with a busy ticket desk. ToRun's AI assistant puts them on each visitor's own phone.
Why a museum or attraction is one of the best places for it
Tourists ask in their own language and get the answer in it, even when your labels and leaflets are written in another.
Most visitors come once, with limited time. The questions come in the first minutes: where to start, what not to miss, when the next tour is.
Tours, shows, feeding times, temporary exhibitions, a hall closed for works. When the document is updated, the answer changes with it.
Halls, wings, zones, trails and gardens. With a code at each spot, the answer starts from where the visitor is standing.
A question from the entrance, a hall or the far end of the park
Each spot has its own code, so the assistant knows where the visitor is standing. The answers come from the visitor guide, opening hours, the day's program, accessibility information and the rules the venue uploads.
Illustrative examples. Answers are generated from the information the venue uploads; when the documents have no answer, the assistant says so and the question goes to the report.
Four sides of the venue, four different gains
The same setup gives each part of the venue something different: the visitor gets an answer without a line, visitor services get time back at busy hours, operations hears about a fault from the visitor who saw it, and management sees what visitors asked for and did not find.
From the entrance, a hall or the far end of the park, in their own language, typed or spoken. The page asks for no name and no ticket number, and nothing needs to be installed.
Questions about hours, places and the program are answered where they come up. The desk keeps what only people can do: a group booking, a complaint, a visitor who needs help.
“The elevator to the upper gallery has stopped” or “the restrooms by the playground are out of order” reaches the panel with its spot and time, and by e-mail. If nobody picks it up within the set time, it moves up to the next person in charge.
What visitors asked for and did not find is collected in its own list: lockers, a picnic area, a tour in their language. Measured demand for the next service, not a guess.
In the places where visitors actually ask
A print-ready poster comes out of the system for each spot; the codes can also be printed on existing signs and directory boards.
At the end of the season, you know what your visitors were looking for
The report is made of questions: what was asked, at which spot, when, in which language, and whether it was found.
Illustrative report. The real figures come from your own visitors' questions.
The spots where visitors ask most for directions show where the map and the signs are not doing their job.
The questions about tours and shows show which times and which languages are in demand. The asked-for-but-not-found list downloads as Excel or CSV.
The languages of the questions show which languages your leaflets, labels and tours need next.
How it fits your season
You upload the visitor guide and map, opening hours, the program of tours, shows and feeding times, accessibility information and house rules, as Word, PDF, Excel or PowerPoint; no special format. You pick the spots and print a poster for each. The page goes live with your name, logo and color, and the people you choose get panel access.
Visitors scan, ask and read. When a tour time changes, a hall closes or a temporary exhibition opens, the document is updated and the answers follow. Fault reports reach the panel and e-mail straight away, and the day's questions and the not-found list can be followed in the panel.
The demand report is in the panel, and the asked-for-but-not-found list downloads as Excel or CSV: input for the program, the signs and the next service. The spots and codes stay where they are; what changes is the content you upload.
Three principles
No tenant or exhibitor can pay to be put first; the order of an answer cannot be bought.
The assistant is set up to answer only from the documents the venue uploads. When there is no answer, it says so, and the question goes to the asked-but-not-found list.
No account, no form, no name or phone number. The visitor scans the code and asks.
We collect questions, not people
The record is made of the question: what was asked, at which spot, when, in which language, and whether an answer was found. The venue sees what its visitors are looking for without knowing who they are.
Frequently asked
Can visitors buy tickets through it?
No. It is not connected to your ticketing or booking systems. It tells visitors how and where to buy and book, from your documents; the sale itself stays with your own channels.
Does it replace our audio guide or guided tours?
No. It answers practical questions about the visit from your documents: where, when and how. The audio guide, the tours and the people who give them stay as they are.
Do we need to translate our documents?
No. You upload your documents in the language you work in; someone who asks in another language gets the answer in theirs.
Does it show waiting times, or which ride or hall is closed right now?
Not by itself: it is not connected to your ride, queue or ticketing systems. When your team updates the document, for example that a hall is closed today, the answers change with it.
Can we get a surprise bill?
No. The number of questions is set in the contract and usage is visible in the panel at any time; when the number runs out, no extra charge is made without your approval.
Is the AI trained on our data?
No. The AI is not trained on your data; the documents are read at the moment a question is asked. That is why an update to a document shows up in the answers.
Let's set up the first museum or attraction together
The software is ready and live. We want to do the first setup together with a venue team: a limited number of spots to start with, and at the end we read the report of what visitors were looking for together. Scope, duration and terms are agreed in a meeting.
Before we meet: we can build a trial page from the public information on your website, so you can try the assistant on your own phone with your own venue's information.