설문 설계

First-Week Churn Survey

Screener Questions

S1. When did you first start using [App Name]?
Single choice

• Within the past 7 days
• 8–30 days ago
• More than 30 days ago
• I have never used the app
  ⚠ Bias risk: Recall bias may affect responses.

S2. Which best describes your use of [App Name] during your first 7 days?
Single choice

• I used it and then stopped
• I used it and still use it
• I downloaded or signed up but never used it
• I do not remember
  ⚠ Bias risk: “Stopped” may not capture users who intend to return.

Survey eligibility: Continue with respondents who selected “I used it and then stopped” in S2.

Main Questions

1. How easy or difficult was it to get started with [App Name]?
5-point Likert scale

• Very difficult
• Difficult
• Neither easy nor difficult
• Easy
• Very easy
  ⚠ Bias risk: No significant leading or double-barreled bias.

2. How clearly did you understand what [App Name] could help you do?
5-point Likert scale

• Not at all clearly
• Slightly clearly
• Moderately clearly
• Very clearly
• Extremely clearly
  ⚠ Bias risk: Assumes the app’s purpose was communicated.

3. What was the main reason you stopped using [App Name] during the first week?
Single choice

• I did not find it useful
• It was difficult to use
• I experienced technical problems
• It took too much time or effort
• It lacked a feature I needed
• The price, subscription, or paywall discouraged me
• I had privacy or security concerns
• I received too many notifications or messages
• I found another app or solution
• I no longer needed it
• I forgot about it
• Other
  ⚠ Bias risk: The options may prime respondents or omit an important reason.

4. At what point did you decide to stop using [App Name]?
Single choice

• During sign-up or account creation
• During onboarding or setup
• Before completing my first key task
• After co