Résultat d'exemple
Réalisé le 27 octobre 2026
First-Week Churn Survey
Screener Questions
S1. When did you first start using [App Name]?
Single choice
- Within the past 7 days
- 8–30 days ago
- More than 30 days ago
- I have never used the app
⚠ Bias risk: Recall bias may affect responses.
S2. Which best describes your use of [App Name] during your first 7 days?
Single choice
- I used it and then stopped
- I used it and still use it
- I downloaded or signed up but never used it
- I do not remember
⚠ Bias risk: “Stopped” may not capture users who intend to return.
Survey eligibility: Continue with respondents who selected “I used it and then stopped” in S2.
Main Questions
1. How easy or difficult was it to get started with [App Name]?
5-point Likert scale
- Very difficult
- Difficult
- Neither easy nor difficult
- Easy
- Very easy
⚠ Bias risk: No significant leading or double-barreled bias.
2. How clearly did you understand what [App Name] could help you do?
5-point Likert scale
- Not at all clearly
- Slightly clearly
- Moderately clearly
- Very clearly
- Extremely clearly
⚠ Bias risk: Assumes the app’s purpose was communicated.
3. What was the main reason you stopped using [App Name] during the first week?
Single choice
- I did not find it useful
- It was difficult to use
- I experienced technical problems
- It took too much time or effort
- It lacked a feature I needed
- The price, subscription, or paywall discouraged me
- I had privacy or security concerns
- I received too many notifications or messages
- I found another app or solution
- I no longer needed it
- I forgot about it
- Other
⚠ Bias risk: The options may prime respondents or omit an important reason.
4. At what point did you decide to stop using [App Name]?
Single choice
- During sign-up or account creation
- During onboarding or setup
- Before completing my first key task
- After co