Keywords are now tradable assets.

The Ad Exchange turns attention into a market. Bid on the keywords your audience searches for, watch their value move with real demand, and settle every placement in minutes - not at the end of the month.

Most ad platforms hand you a black box: you set a budget, the price appears, and you hope. The Ad Exchange does the opposite. Every keyword has a live order book, a price set by real supply and demand, and a settlement record you can read line by line.

Open the exchange · How it works

The Ad Exchange connects ToRun to bouncyad, a keyword exchange where ad placements behave like financial instruments. Instead of paying a fixed rate dictated by a vendor, you bid against a live order book where price reflects what the keyword is genuinely worth to advertisers right now.

A keyword like "AI podcast" might be quiet today and surge when a trend peaks. On the exchange you can act on that: place a bid early, hold the position, and let the market - not a rate card - decide the price.

Every move is recorded. When a placement clears, a settlement captures the exact trade: what you paid, who received it, and the fee taken. Nothing is hidden in an aggregate "ad spend" number at month-end.

Three ways to trade attention

Like any real market, the exchange offers more than a single order type - so you can match your strategy to your risk and your timeline.

Spot - buy exposure at the current market price, right now. The simplest trade: see the order book, take the position, done.
Reserve - lock a keyword ahead of time at a flat per-keyword fee, securing a position before demand spikes.
Futures - take a contract on a keyword's future value over a set duration, priced off a strike with a duration premium - for advertisers who want to plan around a launch or a season.

Auctions clear on a transparent, second-price basis, so you never overpay relative to the next-highest bidder.

Read the market before you commit

The exchange gives you the instruments a trader expects, not just a "buy" button.

A live order book shows current bids and asks on every keyword, so you see real demand before spending a cent.
Volatility snapshots capture the daily bid-ask spread, so you can tell which keywords are heating up and which are cooling off.
Price history lets you see where a keyword has been before you decide where it's going.
Per-keyword budget caps put a ceiling on any position, so you can trade actively without runaway spend.

Settlement in minutes, and a split you can see

When a placement clears, payment settles within minutes, not on a 30-day delay - and the settlement record shows exactly who got what. The revenue split is published, not buried: the platform, the creator whose surface showed the ad, the host whose chat or post carried it, an advertiser rebate for engagement, and the model-cost fund each take a defined share. Every fee that touches a trade lands in your billing as a distinct, itemized line.

What it looks like in practice

An independent creator notices "AI podcast" is quiet weeks before a major launch they expect to drive a trend. They open the order book, place a low bid, and take the position.

When the launch hits and demand spikes, the keyword's market value climbs. Their early placement is already locked in at the price they paid - and the volatility snapshot confirms the spread widening in real time.

Every step is on the record: the bid, the clear, the settlement, and the published fee. No surprise invoice, no end-of-month black box - just a market they could read and act on.

What you get

Live order book bi-list-columns-reverse - every keyword shows its current bids and asks. You see real demand before you commit a single cent.
Spot, reserve & futures bi-arrow-left-right - buy at market, lock a keyword ahead of time, or take a futures contract on its future value. Match the trade to your strategy.
Supply-and-demand pricing bi-graph-up-arrow - keyword prices move with the market, not a vendor's rate card. Buy exposure when it's undervalued, cleared on a transparent second-price auction.
Minute-level settlement bi-stopwatch - when a placement clears, payment settles within minutes, not on a 30-day delay, with a published revenue split.
Volatility & price history bi-activity - daily spread snapshots and full price history show which keywords are heating up and which are cooling off.
Every fee in the open bi-receipt - the exchange fee is published and itemized on each trade. It lands in your billing as a distinct line.

Note: The Ad Exchange is the consumer-side of bouncyad. ToRun gives you the buying surface, the order book view, the settlement records, and transparent billing - placements clear on the bouncyad exchange itself.

Ad Exchange